Marie Claire UK & Rugby World Collaborate To Spotlight Rugby Superstar Ilona Maher
Future’s best-selling rugby magazine, Rugby World, and leading destination for empowering women through style, beauty, and culture, Marie Claire UK, revealed Rugby superstar and Olympian Ilona Maher as the face of their first-ever collaboration.
This editorial synergy spans digital and social across both brands as well as print with Rugby World’s latest issue hitting newsstands on Friday 28 March and is unique to Future, which is home to a vast portfolio of specialist media brands spanning fashion, beauty, gaming, tech, sports and more.
In her exclusive interview, Ilona opens up to Joseph Robinson, Editor of Rugby World and Ally Head, Senior Health & Sustainability Editor at Marie Claire UK, about body positivity, the burnout and expectation of being one of rugby’s biggest stars and more.
Bridging highly-engaged fanbases
The collaboration demonstrates Future’s differentiated ability to reach and bridge highly-engaged fanbases – from passionate rugby fans to Marie Claire’s fashion and beauty-conscious readers – and showcases the creative and innovative ways publishers are reaching audiences in today’s media landscape.
Joseph Robinson, Editor of Rugby World commented:
“Sometimes unlikely collaborations just work. On paper, Rugby World and Marie Claire UK could not be more different but dig beneath the surface and you realise we share more than you would think, primarily a passion for telling you incredible stories. Ilona’s story is just that – one that inspires and empowers millions around the world and being able to share it through not only Rugby World but also Marie Claire UK is a testament to what both brands stand for.”
Ally Head, Senior Health & Sustainability Editor at Marie Claire UK added:
“A partnership between two seemingly polar opposite brands doesn’t happen often – but that’s the ‘Ilona Maher effect for you.’ The globally renowned star is the embodiment of what both our magazines stand for, and she’s showing women worldwide that it’s okay to be multifaceted and, more importantly, yourself. I couldn’t be prouder of this world-first editorial collaboration, showing the power of brands coming together.”
Visit marieclaire.co.uk and rugbyworld.com to read more about Ilona’s interviews.